🌿 Christy Dawn is Hiring: Digital Marketing Manager
Location: Remote
Employment Type: Contract
Christy Dawn is a fashion house built on craftsmanship, sustainability, and thoughtful design. As we continue to expand our global footprint, we are seeking a Digital Marketing Manager who can elevate our digital presence while honoring the brand’s values of regenerative growth, authentic storytelling, and environmental responsibility.
About the Role
The Digital Marketing Manager will lead Christy Dawn’s digital strategy across all channels, ensuring that every interaction reflects our commitment to sustainable fashion and mindful living. This role requires a balance of strategic thinking, analytical capability, and creative sensitivity.
Key Responsibilities
Digital Strategy & Brand Storytelling:
- Build and execute integrated digital marketing plans across paid, owned, and earned channels.
- Ensure consistent brand expression aligned with Christy Dawn’s ethos of craftsmanship and regenerative practices.
- Drive brand awareness through authentic, meaningful digital storytelling.
Performance Marketing
- Manage and optimize paid campaigns across Meta, Google, and niche digital platforms.
- Leverage analytics and attribution tools to improve campaign efficiency and drive revenue growth.
- Lead acquisition and retention strategies with a focus on long-term customer value.
Creative & Content Collaboration
- Work closely with creative and brand teams to craft engaging content and campaigns.
- Maintain visual and narrative consistency across all digital touchpoints.
CRM & Customer Lifecycle
- Develop segmentation frameworks to personalize customer journeys.
- Strengthen CRM flows, retention strategies, and loyalty-building initiatives.
- Enhance LTV, repeat purchasing, and community engagement.
Leadership & Cross-functional Partnership
- Coordinate internal teams and agency partners to ensure seamless execution.
- Stay informed on digital, consumer, and sustainable fashion trends.
Qualifications
- 4+ years of digital marketing experience, preferably in fashion, luxury, or premium consumer brands.
- Strong expertise in Meta Ads, Google Ads, SEO/SEM, and omnichannel strategy.
- Proficient with GA4, attribution modeling, and performance analysis.
- Demonstrated success managing and scaling marketing budgets.
- Experience working with creative teams and/or leading agencies.
Who You Are
Professionally grounded with strong aesthetic awareness.
Clear, thoughtful communicator with high emotional intelligence.
Strategic thinker with the ability to execute with precision.
Calm under pressure and collaborative in nature.
Passionate about sustainability, craftsmanship, and regenerative fashion.
Why Join Christy Dawn?
Work with a mission-driven brand pioneering regenerative fashion.
Influence global brand direction during a key growth stage.
Creative ownership and the ability to make a meaningful impact.
Competitive compensation + performance incentives
Remote-friendly culture with a supportive, purpose-driven team.